Seoul Business Agency (SBA) is the primary body responsible for driving Seoul's startup and business ecosystem on a global scale. Through flagship initiatives like Try Everything — Seoul's annual international startup festival — SBA connects high-growth companies from around the world with capital, markets, and strategic partnerships across Asia.
The 2026 Seoul Unicorn Challenge is now open for applications! - deadline - 30th June.
Hosted by the Seoul Metropolitan Government and Seoul Business Agency (SBA), this global startup competition is part of the “Try Everything” festival — Korea’s premier startup celebration. The Seoul Unicorn Challenge is a global competition designed to identify and accelerate startups with strong global potential. Running from May to September 2026, the challenge selects 4 international companies from a global field and awards a combined prize pool of approximately USD 81,500 (KRW 120 million).
Try Everything 2026 is a festival of the startup ecosystem where founders pursuing technological collaboration, investment, and global expansion come together with the partners who support them. Startup officials and stakeholders from North America, Europe, Asia, and beyond participate in diverse programs including IR pitching, open innovation, 1:1 meetups, booth exhibitions, and global conferences, creating opportunities for connection and growth.